A brand style guide is a crucial component of a company’s overall branding strategy, as it outlines the visual and linguistic standards that should be followed...
3 Click Rule The three-click rule was made popular by Web designer Jeffrey Zeldman in his book, “Taking Your Talent to the Web.” The theory “3...
The Pareto Principle is very simple, yet very important. It is named after Italian economist Vilfredo Pareto, who, in 1906, found that 80% of the land...
Hick–Hyman Law, named after British and American psychologists William Edmund Hick and Ray Hyman. In 1951 the British psychologist William Hick conducted experiments with a series...
Thank you Melitta Staffard Broeker