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Colour: Meaning, Science and Psychology

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What is colour, first of all? The colour of any substance is not because of what it is, it is what it rejects or what it gives away or reflects. Something looks red not because it is red, but because it holds back everything that white light contains and reflects red. So red does not mean it is red. Red means it is not red! Is colour just a physiological reaction, a sensation resulting from different wave lengths of light on receptors in our eyes? Does colour have an effect on our feelings?
This perception of colour derives from the stimulation of cone cells in the human eye by electromagnetic radiation in the visible spectrum. Colour categories and physical specifications of colour are associated with objects through the wavelength of the light that is reflected from them. This reflection is governed by the object’s physical properties such as light absorption, emission spectra, etc.

By defining a colour space, colours can be identified numerically by coordinates. The RGB colour space for instance is a colour space corresponding to human trichromacy and to the three cone cell types that respond to three bands of light: long wavelengths, peaking near 564–580 nm (red); medium-wavelength, peaking near 534–545 nm (green); and short-wavelength light, near 420–440 nm (blue). There may also be more than three colour dimensions in other colour spaces, such as in the CMYK colour model, wherein one of the dimensions relates to a colour’s colourfulness).
The photo-receptivity of the “eyes” of other species also varies considerably from that of humans and so results in correspondingly different colour perceptions that cannot readily be compared to one another. Honeybees and bumblebees for instance have trichromatic colour vision sensitive to ultraviolet but is insensitive to red. Papilio butterflies possess six types of photoreceptors and may have pentachromatic vision. The most complex colour vision system in the animal kingdom has been found in stomatopods (such as the mantis shrimp) with up to 12 spectral receptor types thought to work as multiple dichromatic units.

The science of colour is sometimes called chromatics, colourimetry, or simply colour science. It includes the study of the perception of colour by the human eye and brain, the origin of colour in materials, colour theory in art, and the physics of electromagnetic radiation in the visible range (that is, what is commonly referred to simply as light).

Red Colour – Red
Red is the colour of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.
Red is a very emotionally intense colour. It enhances human metabolism, increases respiration rate, and raises blood pressure. It has very high visibility, which is why stop signs, stoplights, and fire equipment are usually painted red. In heraldry, red is used to indicate courage. It is a colour found in many national flags.
Red brings text and images to the foreground. Use it as an accent colour to stimulate people to make quick decisions; it is a perfect colour for ‘Buy Now’ or ‘Click Here’ buttons on Internet banners and websites. In advertising, red is often used to evoke erotic feelings (red lips, red nails, red-light districts, ‘Lady in Red’, etc). Red is widely used to indicate danger (high voltage signs, traffic lights). This colour is also commonly associated with energy, so you can use it when promoting energy drinks, games, cars, items related to sports and high physical activity.
Light red represents joy, sexuality, passion, sensitivity, and love.
Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness.
Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath.
Brown suggests stability and denotes masculine qualities.
Reddish-brown is associated with harvest and fall.

Orange Colour – Orange
Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
To the human eye, orange is a very hot colour, so it gives the sensation of heat. Nevertheless, orange is not as aggressive as red. Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity. It is highly accepted among young people. As a citrus colour, orange is associated with healthy food and stimulates appetite. Orange is the colour of fall and harvest. In heraldry, orange is symbolic of strength and endurance.
Orange has very high visibility, so you can use it to catch attention and highlight the most important elements of your design. Orange is very effective for promoting food products and toys.
Dark orange can mean deceit and distrust.
Red-orange corresponds to desire, sexual passion, pleasure, domination, aggression, and thirst for action.
Gold evokes the feeling of prestige. The meaning of gold is illumination, wisdom, and wealth. Gold often symbolizes high quality.

Yellow Colour – Yellow
Yellow is the colour of sunshine. It’s associated with joy, happiness, intellect, and energy.
Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is often associated with food. Bright, pure yellow is an attention getter, which is the reason taxicabs are painted this colour. When overused, yellow may have a disturbing effect; it is known that babies cry more in yellow rooms. Yellow is seen before other colours when placed against black; this combination is often used to issue a warning. In heraldry, yellow indicates honor and loyalty. Later the meaning of yellow was connected with cowardice.
Use yellow to evoke pleasant, cheerful feelings. You can choose yellow to promote children’s products and items related to leisure. Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design. Men usually perceive yellow as a very lighthearted, ‘childish’ colour, so it is not recommended to use yellow when selling prestigious, expensive products to men – nobody will buy a yellow business suit or a yellow Mercedes. Yellow is an unstable and spontaneous colour, so avoid using yellow if you want to suggest stability and safety. Light yellow tends to disappear into white, so it usually needs a dark colour to highlight it. Shades of yellow are visually unappealing because they loose cheerfulness and become dingy.
Dull (dingy) yellow represents caution, decay, sickness, and jealousy.
Light yellow is associated with intellect, freshness, and joy.

Green Colour – Green
Green is the colour of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.
Green has great healing power. It is the most restful colour for the human eye; it can improve vision. Green suggests stability and endurance. Sometimes green denotes lack of experience; for example, a ‘greenhorn’ is a novice. In heraldry, green indicates growth and hope. Green, as opposed to red, means safety; it is the colour of free passage in road traffic.
Use green to indicate safety when advertising drugs and medical products. Green is directly related to nature, so you can use it to promote ‘green’ products. Dull, darker green is commonly associated with money, the financial world, banking, and Wall Street.
Dark green is associated with ambition, greed, and jealousy.
Yellow-green can indicate sickness, cowardice, discord, and jealousy.
Aqua is associated with emotional healing and protection.
Olive green is the traditional colour of peace.

Blue Colour – Blue
Blue is the colour of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.
Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquility and calmness. In heraldry, blue is used to symbolize piety and sincerity.
You can use blue to promote products and services related to cleanliness (water purification filters, cleaning liquids, vodka), air and sky (airlines, airports, air conditioners), water and sea (sea voyages, mineral water). As opposed to emotionally warm colours like red, orange, and yellow; blue is linked to consciousness and intellect. Use blue to suggest precision when promoting high-tech products.
Blue is a masculine colour; according to studies, it is highly accepted among males. Dark blue is associated with depth, expertise, and stability; it is a preferred colour for corporate America.
Avoid using blue when promoting food and cooking, because blue suppresses appetite. When used together with warm colours like yellow or red, blue can create high-impact, vibrant designs; for example, blue-yellow-red is a perfect colour scheme for a superhero.
Light blue is associated with health, healing, tranquility, understanding, and softness.
Dark blue represents knowledge, power, integrity, and seriousness.

Purple Colour – Purple
Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.
According to surveys, almost 75 percent of pre-adolescent children prefer purple to all other colours. Purple is a very rare colour in nature; some people consider it to be artificial.
Light purple is a good choice for a feminine design. You can use bright purple when promoting children’s products.
Light purple evokes romantic and nostalgic feelings.
Dark purple evokes gloom and sad feelings. It can cause frustration.

White Colour – White
White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the colour of perfection.
White means safety, purity, and cleanliness. As opposed to black, white usually has a positive connotation. White can represent a successful beginning. In heraldry, white depicts faith and purity.
In advertising, white is associated with coolness and cleanliness because it’s the colour of snow. You can use white to suggest simplicity in high-tech products. White is an appropriate colour for charitable organizations; angels are usually imagined wearing white clothes. White is associated with hospitals, doctors, and sterility, so you can use white to suggest safety when promoting medical products. White is often associated with low weight, low-fat food, and dairy products.

Black Colour – Black
Black is associated with power, elegance, formality, death, evil, and mystery.
Black is a mysterious colour associated with fear and the unknown (black holes). It usually has a negative connotation (blacklist, black humor, ‘black death’). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious colour (black tie, black Mercedes). In heraldry, black is the symbol of grief. Black gives the feeling of perspective and depth, but a black background diminishes readability. A black suit or dress can make you look thinner. When designing for a gallery of art or photography, you can use a black or gray background to make the other colours stand out. Black contrasts well with bright colours. Combined with red or orange – other very powerful colours – black gives a very aggressive colour scheme.

Colour symbolism in art and anthropology refers to the use of colour as a symbol in various cultures. There is great diversity in the use of colours and their associations between cultures and even within the same culture in different time periods. The same colour may have very different associations within the same culture at any time. Diversity in colour symbolism occurs because colour meanings and symbolism occur on an individual, cultural and universal basis. Colour symbolism is also context-dependent and influenced by changes over time.

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Designer | Ideator | Thinker | Love Reading, Writing | Wildlife | Passionate about Learning New Stuff & Technologies. Feel free to comment below. Keep on visiting the blog for new articles. For suggestions and questions if you have any, then you can visit this link. (Disclaimer : My views are entirely my own and have nothing to do with any organisation)

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Typeface Classification And Subcategories

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Maximilien Vox’s, Vox System, introduced in 1954, is one of the most lauded. Hybrid system of 15 styles, based on the historical nomenclature. It was first published in 1954 as the Vox system. Its still accepted as a standard today. There are thousands of diverse typefaces. Fonts are accessible to publishers, artists, designers, printers and writers at the moment. There are all type of display and text typefaces. The enormous variety of type available today. It makes impossible to decide between various fonts. A classification arrangement can be useful in categorizing, selecting and unite various typefaces.

Type classification

It is a method used to divide typefaces into many groups. The majority typefaces come under four wide categories. Such as sans serif, serif, scripts and decorative. There is another typeface called Pixel Typeface. Its based on the on-screen display format of pixels. But within these groups are many subcategories. Though there are four categories and it’s not enough for design professionals.

Typeface classifications & subcategories

  1. Sans Serif Type Styles
  • Humanist
  • Grotesque
  • Square
  • Transitional
  • Geometric
  1. Serif Type Styles
  • Old Style
  • Clarendon
  • Slab
  • Glyphic
  • Transitional
  • Modern (Neoclassical & Didone)
  • Egyptian
  1. Script Type Styles
  • Casual
  • Calligraphic
  • Formal
  • Blackletter & Lombardic
  • Handwriting
  1. Decorative
  • Grunge
  • Psychedelic
  • Graffiti
  1. Pixel Typeface

 1. Sans Serif Typeface

Sans-serif typefaces originated in the 18th century. But didn’t see extensive use until the 19th century. A sans-serif typeface is a group of typeface not counting serifs. They are the small lines at the ends of characters. They are found in history as early on as the 5th century. Even though the classical restoration of the Italian Renaissance. Returning to old style serifed typefaces made them out of date until the 20th century. On lower-resolution displays, sans-serifs tend to display better. Development of sans-serif typefaces started in Germany. As a revolt alongside the ornate lettering of the admired Blackletter styles. It led to sans-serif typefaces based on the purity of geometric forms. Much like serifed typefaces, there are many different classifications for sans-serif typefaces. It included Gothic, Grotesque, Doric, Linear, Swiss and Geometric. In the print world, serif typefaces are almost used. For setting running body text, on the web, sans-serifs dominate. Popular sans serif fonts include Helvetica, Avant Garde, Arial, and Geneva. Serif fonts include Times Roman, Courier, New Century Schoolbook, and Palatino. Sans serif fonts are more difficult to read according to many research in this field.

1.1. Humanist Sans Serif

These are based on the proportions of Roman inscriptional letters. Frequently, contrast in stroke weight is readily apparent. Typographic experts claim that these are the most legible and most easily read of the sans serif typefaces. Humanist characteristics include proportions that were modeled on old style typefaces, open strokes and a slightly higher contrast in strokes in comparison to other sans-serif typefaces. Example: Gill Sans.  Humanistic sans serif typefaces also closely match the design characteristics and proportions of serif types, often with a strong calligraphic influence.

1.2. Grotesque Sans Serif


This style was the first popular sans serif. These are the first commercially popular sans serif typefaces. Contrast in stroke weight is most apparent in these styles, there is a slight “squared” quality to many of the curves, and several designs have the “bowl and loop” lowercase g common to Roman types. In some cases the R has a curled leg, and the G usually has a spur. This category also includes more modern, sans serif designs patterned after the first grotesques. Stroke contrast is less pronounced than earlier designs, and much of the “squareness” in curved strokes has been rounded. Its distinguishing features are slight contrast in stroke weight, a squared look to some curves, a “spurred” capital G, and a double-bowl lowercase g. Later versions lost their squared curve, and have a single-bowl lowercase g. Normally the most obvious distinguishing characteristic of these faces is their single bowl g and more monotone weight stress.

1.3. Square Sans Serif


These designs are generally based on grotesque character traits and proportions, but have a definite and, in some instances, dramatic squaring of normally curved strokes. They usually have more latitude in character spacing than their sans serif cousins, and tend to be limited to display designs.

1.4. Transitional Sans Serif

Closely related to the characteristics of transitional serifed typefaces, these typefaces include a more upright axis and a uniform stroke. Example: Helvetica.

1.5. Geometric Sans Serif


Simple geometric shapes influence the construction of these typefaces. Strokes have the appearance of being strict monolines and character shapes are made up of geometric forms. Geometric sans tend to be less readable than grotesques.Geometric sans-serif typefaces, as their name implies, are based on geometric forms. In some cases letters, such as the lower case ‘o’, are perfect geometric forms. Example: Futura.

2. Serif Typeface

Serifed typefaces were popular much earlier than sans-serif typefaces and include semi-structural details on many of the letters. People often refer to them as feet, although that is in no way a proper anatomical term when referring to typography. Their are many different classifications for serifed typefaces, often named for their origins, including Grecian, Latin, Scotch, Scotch Modern, French Old Style, Spanish Old Style, Clarendon and Tuscan. Some of these classifications can also be placed into broader classifications of typography including the styles below.

2.1. Old Style Serif


This category includes the first Roman types, originally created between the late 15th and mid 18th centuries, as well as typefaces patterned after those designed in this earlier period. It is characterized by curved glyphs with the axis inclined to the left, minimal contrast between thick-and-thin strokes, angled head serifs, and bracketed serifs (curves between the serif and the stem). The axis of curved strokes is normally inclined to the left in these designs, so that weight stress is at approximately 8:00 and 2:00 o’clock. The contrast in character stroke weight is not dramatic, and hairlines tend to be on the heavy side. Serifs are almost always bracketed in old style designs and head serifs are often angled. Some versions, like the earlier Venetian old style designs, are distinguished by the diagonal cross stroke of the lowercase e. Some typefaces in this category contain an e with a diagonal cross stroke. The Old Style or Humanist serif typefaces developed in the 15th and 16th centuries and are characterized by a low contrast in stroke weight and angled serifs. Example: Garamond.

2.2. Clarendon Serif


This category includes the typefaces patterned after the Clarendon type styles first released in the mid 19th century. Clarendons were designed as bold faces to accompany text composition. Their stroke contrast is slight, and serifs tend to be short to medium length. Later, many of these designs were released at larger point sizes as display types. Character stroke weight that is more obvious, and serifs that tend to be longer than earlier designs, mark more current interpretations of this style.

2.3. Slab Serif


Slab serif typefaces became popular in the 19th century for advertising display. These typefaces have very heavy serifs with minimal or no bracketing. Generally, changes in stroke weight are imperceptible. To many readers, slab serif type styles look like sans serif designs with the simple addition of heavy (stroke weight) serifs.

2.4. Glyphic Serif


Typefaces in this category tend to emulate lapidary inscriptions rather than pen-drawn text. Contrast in stroke weight is usually at a minimum, and the axis of curved strokes tends to be vertical. The distinguishing feature of these typefaces is the triangular-shaped serif design, or a flaring of the character strokes where they terminate. In some type classification systems this category is sub-divided into two groups: “glyphic” and “latin.” “Latins” are faces with strictly triangular-shaped serifs.

2.5. Transitional Serif


Typefaces in this category represent the 18th century at a time of transition between old style and modern design. These typefaces symbolize the transition between old style and neoclassical designs, and incorporate some characteristics of each. Baskerville’s work with calendered paper and improved printing methods (both developed by him) allowed much finer character strokes to be reproduced and subtler character shapes to be maintained. English printer and typographer John Baskerville established this style in the mid 18th century. While the axis of curve strokes can be inclined in transitional designs, the strokes normally have a vertical stress. Weight contrast is more pronounced than in old style designs. Serifs are still bracketed and head serifs are oblique. They have the following characteristics: the axis of the curved strokes is barely inclined or more vertical than diagonal, there is more contrast between thick and thin strokes than in old style typefaces, and serifs are thinner, flat, and bracketed. The bridge for the gap between Old Style and Modern serifed typefaces, Transitional type has a more vertical axis and sharper serifs than humanist forms. Example: Baskerville.

2.6. Modern (Neoclassical & Didone Serif)

These typefaces formed within the late 18th century, or their direct descendants. It’s refined and more delicate style is characterized by high or dramatic contrast between the thick and thin strokes, curved strokes on a vertical axis, and horizontal serifs with little or no bracketing. Early on, however, it became apparent to printers that these were not updated versions of classic type styles, but altogether new designs. The work of Giambattista Bodoni epitomizes this style of type. The time of its first release, these typefaces were called “classical” designs. As a result their classification name was changed to “modern”. Since the mid 20th century, they have also been classified as neoclassical or didone. Contrast between thick and thin strokes is abrupt and dramatic. The axis of curved strokes is vertical, with little or no bracketing. In many cases, stroke terminals are “ball” shapes rather than an evocation of a broad pen effect. These tend to be highly mannered designs, with clearly constructed letters. Modern serifed typefaces developed in the late 18th and early 19th century and were a radical break from the traditional typography of the time with high contrast of strokes, straight serifs and a totally vertical axis. Example: Bodoni.

2.7. Egyptian Serif

Egyptian hieroglyphics were used for writing the Egyptian language from about 3000 BC until 400 AD.  Egyptian hieroglyphs, a writing system with both logographic and alphabetic elements, were used by the ancient Egyptians for formal inscriptions. Symbols resembling hieroglyphs had been used by artisans in the region since 4000 BC. For everyday writing, the hieratic script was used instead. In Egyptian hieroglyphs, a hieroglyph in the context can be interpreted as a phonogram, logogram or as an ideogram. Creating and supporting OpenType fonts for the Universal Shaping Engine – Microsoft Typography, web page. Egyptian, or slab-serifed, typefaces have heavy serifs and were used for decorative purposes and headlines because the heavy serifs impeded legibility at small point sizes. Example: Rockwell.

3. Script Typeface

Script typefaces stand on the forms build with a flexible brush or pen and often have varied strokes reminiscent of handwriting. There are many diverse classifications together with Brush Script, English Roundhand and Rationalized Script. On the other hand, the broadest forms of classification are Formal Script and Casual Script.

3.1. Casual Script


More often than not, character strokes connect one letter to the next these typefaces are considered to advocate relaxed attitude, as if they were written hurriedly. Numerous times they come into view to have been drawn by means of a brush. Although diverse inconsistencies appear to have been a result of using a wet pen rather than a pen nib, Casual scripts invented in the 20th century as outcome of photo-typesetting.

3.2. Calligraphic Script


Calligraphy is a primordial writing method by means of flat edged pens to produce artistic lettering using thick and thin lines depending on the direction of the stroke. A lot of appear to have been written with a flat-tipped writing tool. Monks developed the narrow writing style called Gothic, allowing more words to fit on a single line of calligraphy and it reached its climax in the middle age. These scripts mimic calligraphic writing.

3.3. Formal Script


Majority of formal Scripts are based on the development and writings of 17th and 18th century handwriting masters such as George Bickham, George Shelley and George Snell from formal writing styles. Many characters have strokes that join them to other letters. The letters in their original form are generated by a quill or metal nib of a pen. Both are able to create fine and thick strokes.

3.4. Blackletter & Lombardic Script


These typefaces are patterned on manuscript lettering prior to the invention of movable type.

3.5. Handwriting Script


Handwriting typefaces are typographic interpretations of actual handwriting or hand printing. The stylistic range is extremely diverse and can be anything from a connected script or scrawl to a quirky, bouncy, irregular hand printing.

4. Decorative Typeface

Although serifed and sans-serif typefaces can repeatedly be used for text typesetting, there are a vast majority of fonts and typefaces whose legibility wanes when used in smaller point sizes. This is the widest kind and also the most varied typeface. Many such as Psychedelic font or Grunge font are out of trend. A number of decorative typefaces use unorthodox letter shapes and proportions to achieve distinguishing and impressive results while some even appear three-dimensional. These typefaces are time and again developed with an explicit use in mind and are designed for bigger point size use in headlines, posters and billboards. Decorative is less of a classification and can include a wide variety of typefaces underneath the umbrella of the term. Often used for lengthy blocks of text, decorative typefaces are well-liked for signage, headlines and similar situations were a strong typographic statement is desired. They recurrently echo a phase of culture such as tattoos or graffiti or evoke a particular situation of mind, instance, period or idea.

5. Pixel Typeface

Pixel fonts symbolize a remarkable period of type design. Pixel fonts developed from the invention of the computer and were foundation on the on-screen display format of pixels. They were invented out of requirement when low-res on-screen display were the only ones around, and have now become nostalgic retro style. They are based on an array of pixels, are often called Bitmap fonts and are often designed only for a specific point size. Several type foundries offer a range of bitmap fonts and some, like Fonts For Flash create only bitmap fonts. There are some and Stgotic is a pixelated black letter typeface designed for low resolution screen devices.

A good number are accessible in a digital format from a variety of type and can effortlessly be used and exploited, with present computer technology. It is vital to have proper knowledge of the basic styles of typefaces to help narrow down and examine to decide on the correct typeface.

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Various Colour Models And Terminology-Part 2 of 2

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This article is a continuation of part 1

Colour model is a mathematical representation unfolding how colours can symbolize by succession of numbers. These numbers are referenced to a definite colour space. There are many different colour spaces in use.

4. YUV colour model

The term YUV is usually used in the computer industry to explain file-formats that are encoded using YCbCr. The YUV model defines a colour space in terms of one luma (Y′) and two chrominance (UV) components. The Y′UV colour model is used in the PAL composite colour video (excluding PAL-N) standard. The YUV model defines a colour space in terms of one luma and two chrominance components and is similar to YPbPr and YCbCr. The YUV colour model is used in the PAL, NTSC, and SECAM composite colour video standards. YUV models human perception of colour more closely than the standard RGB model used in computer graphics hardware.

The YUV colour space stands for:

  • Y, the luma component, or the brightness.
  • Ranges from 0 to 100% in most applications.
  • U and V are the chrominance components (blue-luminance and red-luminance differences components).
  • Expressed as factors depending on the YUV version you want to use.

5. HSB colour model

The HSB colour model is also recognized as HSV (Hue, Saturation, Value) model. The HSV model was created in 1978 by Alvy Ray Smith. It is a nonlinear transformation of the RGB colour space. In other words, colour is not explained as a simple combination (addition/substraction) of primary colours but as a mathematical renovation.

HSB stands for Hue, Saturation and Brightness. According to this model, any colour is represented by 3 numbers.

  • The first number is the hue, and its value ranges from 0 to 360 degrees. Each degree corresponds to a distinct colour.
  • First there is the red colour (0 or 360 degrees) and then there are all other colours (for example yellow at 120 degrees, green at 180 degrees and blue at 240 degrees), up to the violet colour. All the rainbow’s colours are represented here.
  • The second number is the saturation. It represents the amount of colour or, more exactly, its percentage. Its value ranges from 0 to 100, where 0 represents no colour, while 100 represents the full colour.
  • Finally, the third number is the brightness. You can enhance the colour brightness adding the white colour, or you can reduce it adding the black colour. In this case 0 represents the white colour and 100 represent the black colour. The more this value tends to 0, the brighter the colour is. The more this value tends to 100 the darker the colour is.

Note: HSV and HSB are the same, but HSL is different.

The HSB (Hue, Saturation, Brightness) colour model defines a colour space in terms of three constituent components:

  • Hue : the colour type (such as red, blue, or yellow).
    • Ranges from 0 to 360° in most applications. (each value corresponds to one colour : 0 is red, 45 is a shade of orange and 55 is a shade of yellow).
  • Saturation : the intensity of the colour.
    • Ranges from 0 to 100% (0 means no colour, that is a shade of grey between black and white; 100 means intense colour).
    • Also sometimes called the “purity” by analogy to the colourimetric quantities excitation purity.
  • Brightness (or Value) : the brightness of the colour.
    • Ranges from 0 to 100% (0 is always black; depending on the saturation, 100 may be white or a more or less saturated colour).

6. HSL colour model

HSL is parallel to HSB. The major dissimilarity is that HSL is symmetrical to lightness and darkness. This means that:

  • In HSL, the Saturation element forever goes from completely saturated colour to the corresponding gray (in HSB, with B at highest, it goes on or after saturated colour to white).
  • In HSL, the Lightness for all time spans the full range from black through the chosen hue to white (in HSB, the B element only goes partially that mode, from black to the chosen hue).
  • In Photoshop and elsewhere you’ll see HSB (for Brightness which is in practice the same as HSV for Value) and HSI, which are both similar but not identical to HSL. More on those differences in this Wikipedia article.

The HSL colour space, also called HLS or HSI, stands for:

  • Hue : the colour type (such as red, blue, or yellow).
    • Ranges from 0 to 360° in most applications (each value corresponds to one colour : 0 is red, 45 is a shade of orange and 55 is a shade of yellow).
  • Saturation : variation of the colour depending on the lightness.
    • Ranges from 0 to 100% (from the center of the black & white axis).
  • Lightness (also Luminance or Luminosity or Intensity).
    • Ranges from 0 to 100% (from black to white).

Using HSL colour model

The most significant advantage of HSL is that it makes it easy to select a colour promptly or else, users would have to meticulously fine-tune and tweak RGB sliders until they discover the accurate colour. People habituated with image editing software may be more accustomed with.

Disadvantages of the HSL Colour model

Charles Poynton, a digital video expert, explained the problems quite well:

HSB and HLS were developed to identify numerical Hue, Saturation and Brightness (or Hue, Lightness and Saturation) in an era while users had to identify colours numerically. Now that user can prefer colours visually, or choose colours related to other media. The common formulations of HSB and HLS are flawed with respect to the properties of colour vision.

Even though the HSL system is handy to use, it isn’t particularly representative of how the human being eye actually views colour this means it doesn’t translate well into other systems that have more of a scientific basis.

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Various Colour Models And Terminology-Part 1 of 2

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A colour model is a system for creating a full range of colours from a small set of primary colours. It’s an abstract mathematical model describing the way colours can be represented as a data structure consisting of multiple parts of numbers, typically as three or four values or colour components.

1. RGB colour model or the additive colour mixing model

RGB stands for Red Green and Blue. This model corresponds to how your computer distinguishes colours. The RGB colour model is an additive colour model in which red, green and blue light are added together in a variety of ways to reproduce a wide array of colours. The RGB colour model is based on the theory that all visible colours can be created using the primary additive colours of red, green, and blue. According to the RGB model, each shade of each of the 3 colours (Red, Green and Blue) is represented by a number ranging from 0 to 255. For example, the black colour is represented by the ‘0 0 0’ RGB value (R=0, G=0 and B=0) while the white colour is represented by the ‘255 255 255’ RGB value (R=255 G=255 and B=255). These colours are known as ‘primary additives’ because when they are combined in equal amounts they produce white. In fact you have to know that each pixel in your screen can be ‘switched on’ like a little ‘light-bulb’ by means of a ‘light-ray’ produced by an electronic gun inside your monitor. This ray can be a shade of Red, a shade of Green or a shade of Blue. For this reason the pixel shot by the ray can assume a shade of red, a shade of green or a shade of blue. So the RGB model can represent more than 16 millions of colours. RGB is an additive model, because Red Green and Blue are additive colours. In further we can say when red, green and blue are mixed, they create white. Red + Green + Blue = White.

2. CMYK colour model or the subtractive colour mixing model

The CMYK colour model is used in printing. Designers must understand why it is used and how it relates to RGB to make certain true colours. CMYK stands for Cyan Yellow Magenta and Key (black). In other words these are the 4 coloured inks used inside of colour printers. CMYK is a subtractive model, in fact in theory, cyan, yellow and magenta should combine among themselves to absorb all colours and produce black and is also used to describe the printing process itself. But because of the small impurities found in all inks, they actually combine to form a muddy brown. This is one of the reasons for the black ink. Another reason is this: coloured inks are more expensive than black ink. Besides, 3 inks means 3 ink layers during printing. The “K” in CMYK stands for key because in four-colour printing, cyan, magenta, and yellow printing plates are carefully keyed, or aligned, with the key of the black key plate.

3. Lab colour model

LAB stands for Luminance (or lightness) and A and B (which are chromatic components). This is a way to plot a colour based on its Lightness, amount of green or magenta (a), and amount of blue or yellow (b), a model that closely approximates human vision. According to this model A ranges from green to red, and B ranges from blue to yellow. This model was designed to be device independent. With Lab, you can plot every single colour that’s possible in RGB and CMYK, so it’s useful as an intermediate step in converting digital graphics for print. In other words by means of this model you can handle colours regardless of specific devices (such as monitors, printers, or computers). The Luminance ranges from 0 to 100, the A component ranges from -120 to +120 (from green to red) and the B component ranges from -120 to +120 (from blue to yellow).

The Lab colour space exceeds the gamuts of the RGB and CMYK colour models (for example, ProPhoto RGB includes about 90% of all perceivable colours). One of the most important attributes of the Lab model is device independent.

On the next article I would be discussing about YUV colour model, HSB colour model and HSL colour model. Click here to read part 2

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