To improve the usability of an application it is important to have a well designed interface. Shneiderman’s “Eight Golden Rules of Interface Design” are a guide...
What Is a persona? A user persona is a representation of the goals and behavior of a hypothesized group of users. In most cases, personas are...
Vilfredo Federico Damaso Pareto (Italian: born Wilfried Fritz Pareto, 15 July 1848 – 19 August 1923) was an Italian engineer, sociologist, economist, political scientist, and philosopher,...
The Pareto Principle is very simple, yet very important. It is named after Italian economist Vilfredo Pareto, who, in 1906, found that 80% of the land...
5 Second Test 5-Second Testing is one more technique in user experience toolbox that gives teams the information they need to create successful designs. A 5...
Hick–Hyman Law, named after British and American psychologists William Edmund Hick and Ray Hyman. In 1951 the British psychologist William Hick conducted experiments with a series...
Design thinking is a deeply human process that taps into abilities we all have but get overlooked by more conventional problem-solving practices. It relies on our...
Jakob Nielsen’s heuristics are probably the most-used usability heuristics for user interface design. Nielsen developed the heuristics based on work together with Rolf Molich in 1990....
These principles are from Don Norman’s book, The Design of Everyday Things. The Design of Everyday Things is an approachable guide to the basic attributes of...
Norman’s formal education is in Electrical Engineering and Psychology. He has served as a faculty member at Harvard, University of California, San Diego, Northwestern, and KAIST...
