Hick–Hyman Law, named after British and American psychologists William Edmund Hick and Ray Hyman. In 1951 the British psychologist William Hick conducted experiments with a series...
Design thinking is a deeply human process that taps into abilities we all have but get overlooked by more conventional problem-solving practices. It relies on our...
The Principles of Design are achieved through the use of the Elements of Design. Each principle applies to each element and to the composition as a...
Jakob Nielsen’s heuristics are probably the most-used usability heuristics for user interface design. Nielsen developed the heuristics based on work together with Rolf Molich in 1990....
These principles are from Don Norman’s book, The Design of Everyday Things. The Design of Everyday Things is an approachable guide to the basic attributes of...
What is colour, first of all? The colour of any substance is not because of what it is, it is what it rejects or what it...
Disney’s Twelve Basic Principles of Animation is a set of principles of animation introduced by the Disney animators Ollie Johnston and Frank Thomas in their 1981 book The Illusion of Life: Disney Animation. Johnston and Thomas...
