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User Experience (UX) Terminology: 5 Second Test

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5 Second Test

5-Second Testing is one more technique in user experience toolbox that gives teams the information they need to create successful designs. A 5 second test is run by showing an image to the participant for just five seconds, after which they answer some questions based only on their memory from the brief exposure. The image you test could be a website, graphic design, app design, prototype, wireframe, logo, or text. The participant then has to recall what they saw on the page. This is a great method to see whether the key visuals or calls to actions have correct impact.

Five-second tests assist in improving the conversion rate of a website. In particular, optimizing landing pages can have a significant impact, increasing usage of the rest of the site. You can create variations of a design, test them, and iterate to find the best solution.

It’s not necessary you have to ask the same questions whereas you can ask 8-10 questions to the concerned person and here are a few suggestions sample questions to get you started:

  • What was this website/page about?
  • What words or phrases do you remember, from this page?
  • What are some things you would have done next, on this page? This can be things like: clicking a button, looking for a search bar, clicking on a navigation item etc.
  • What would you expect to happen, after performing this action?
  • Do people understand the product or service on offer?
  • Do people have a positive first impression of the page?
  • Do people feel they will receive a benefit from the page?
  • Can people recall the company or product name?
  • What do people remember about a design?
  • Do people recognize a design?
  • How do people feel about the design?
  • What do people think an icon means?

When your test subjects get the general idea, you can glean some details from their answers. Here’s what to look out for:

  • Did they see and pay attention to the most important element or call to action on the page?
  • Do images you use on the page support their understanding of what the page is about, or are they distracting?
  • Is there anything unimportant or secondary on the page, that they seemed to pay too much attention to?
  • Why five seconds? Studies have found that visitors only spend a few seconds assessing your website before deciding whether to stay or leave.
  • “When we give users more than five seconds to study the page, we’ve found they start looking at the page more like a designer, noticing details they would normally miss or misinterpret.” (Perfetti, 2005)
  • One study has even found that users can make an initial assessment in as little as 50 milliseconds (Hopkin, 2006)!

UX Analyst Craig Tomlin found that success of a website largely depends on its home page. Though the early 5-second Test was to test content page, it is now frequently used for testing homepage or landing page. Essentially, designers want to know whether the pages successfully communicate.

5-Second tests on any project where clients need to make quick improvements to their content pages. If you have a site or product where users tell you that the site’s content pages are cluttered or confusing, this may be just the right test for you. 5-Second Testing is one more technique in our user experience toolbox that gives teams the information they need to create successful designs. Simple and low cost usability testing technique that can help design teams quickly measure how a content page performs with users.

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Designer | Ideator | Thinker | Love Reading, Writing | Wildlife | Passionate about Learning New Stuff & Technologies. Feel free to comment below. Keep on visiting the blog for new articles. For suggestions and questions if you have any, then you can visit this link. (Disclaimer : My views are entirely my own and have nothing to do with any organisation)

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Design

Development of Explainable AI (XAI)

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Artificial Intelligence (AI) is a rapidly evolving field that has the potential to change the way we live and work. The latest research in AI is focused on developing more advanced and sophisticated AI systems that can perform a wide range of tasks with greater accuracy and efficiency. 

One area of AI research that has gained a lot of attention in recent years is deep learning. This is a type of machine learning that uses neural networks to model complex patterns in data. Deep learning has been used to achieve breakthroughs in areas such as image recognition, natural language processing, and speech recognition. AI is also expected to have a significant impact on the field of robotics. Advancements in AI are making it possible to develop robots that can perform a wide range of tasks with greater autonomy and intelligence. This has the potential to revolutionize industries such as manufacturing, transportation, and healthcare

Another area of AI research that is attracting a lot of attention is the development of generative models. These are AI systems that can generate new data, such as images or text, based on what they have learned. This has the potential to revolutionize fields such as art and design, music, and writing. Another area of research is the development of explainable AI (XAI), which aims to make AI systems more transparent and understandable. This is important for ensuring that AI systems can be trusted and used responsibly. XAI has been recognised by AI researchers as a crucial component of reliable AI, and explainability has recently attracted more attention. To address growing ethical and legal concerns Explainable artificial intelligence (XAI) is a useful tool for as well as important How? and Why? questions about AI systems. However, despite the demand for explainability across several disciplines and the growing interest in XAI research, XAI still has a number of drawbacks.

The creation of AI systems that can clearly and transparently explain their decision-making processes is known as explainable AI (XAI). This is crucial in circumstances when an AI system’s decisions could have broad repercussions, such as in the legal, financial, and healthcare systems. Here are a few instances of XAI in action:

  • Healthcare: An AI system that diagnoses medical issues must be able to justify its findings by referencing the patient’s medical history, test results, and other pertinent information.
  • Finance: An AI system that evaluates loan applications must be able to clearly explain the reasons a loan was authorised or denied, taking into account elements like income and credit history.
  • Legal: An AI system that helps judges make sentencing decisions must be able to provide a clear explanation of how it arrived at its recommendations, taking into account factors such as the defendant’s prior criminal history, the circumstances of the crime, and relevant laws.

In each of these examples, the ability to explain the decision-making process of an AI system is critical for building trust and ensuring accountability.

It is important to be aware of the potential of this technology and actively seek ways to harness its power for the benefit of society as a whole. The latest research in AI is focused on developing more advanced and sophisticated AI systems that can perform a wide range of tasks with greater accuracy and efficiency. From deep learning, generative models, explainable AI and robotics, the potential applications of AI are vast and it is expected to play an even greater role in the coming years, leading to new and exciting opportunities for innovation and progress.

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Extended Reality (XR), an evolving technology

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Extended Reality, or XR, is a catch-all phrase that refers to a variety of technologies, including Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). These innovations enable the development of immersive and interactive experiences that converge the real and virtual worlds. In the world of entertainment and gaming, XR has several applications. Virtual worlds and games that can transport users to other locations and eras can be created using VR and MR. The fields of training and education are further applications for XR. Users can learn and hone new abilities in a secure environment by using VR and AR to create realistic simulations and scenarios.

The performance and responsiveness of XR applications have recently improved because to the utilisation of edge computing and 5G. Edge computing allows data processing to occur closer to the user, which reduces latency and increases responsiveness. The use of AI and machine learning to enhance the realism and interactivity of XR experiences is another breakthrough. For instance, MIT researchers have created a virtual reality (VR) system that uses AI to create realistic scenes and characters that react to the user’s input in real time.

A rapidly developing technology, XR has numerous potential uses across numerous industries. There will probably be more advancements and use cases in the near future since it enables the construction of immersive and interactive experiences that blur the boundaries between the real and virtual worlds.

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Multi-material printing and innovation in hybrid manufacturing

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A type of 3D printing called multi-material additive manufacturing allows for the simultaneous printing of numerous materials, each with a variety of unique features. This technology has a wide range of applications and the power to completely alter how goods are created. The production of intricate and personalised products is one use for multi-material printing. It can be used, for instance, to print items with various textures, colours, and even degrees of hardness or flexibility. This makes it possible to produce items that would be challenging or impossible to make using conventional manufacturing techniques.

Engineering and prototyping both use multi-material printing. It can be used, for instance, to make workable prototypes of things like gears and bearings, that have different properties in a single print. This can greatly speed up the prototyping process and reduce the costs associated with creating multiple prototypes. Multi-material printing also has applications in the field of medicine. For example, it can be used to create customized prosthetics and other medical devices that have different properties in a single print. This allows for the creation of prosthetics that are more comfortable and functional for the patient.

New printing methods and materials have been used recently in multi-material printing. As an illustration, MIT researchers have created a technique for printing with several materials using a single nozzle, enabling the production of things with various qualities in a single print. the practise of “multi-material jetting,” which enables the use of a single print head to print numerous materials simultaneously. For instance, the J750 3D printer, and J850, which aims to “push the boundaries of 3D printed realism” from Stratasys can print with up to six different materials simultaneously, such as transparent materials, rigid and flexible plastics, and even color-changing materials.

Innovation in “hybrid manufacturing,” which mixes various production techniques including 3D printing, CNC machining, and casting to produce items with distinctive features. For example, researchers at the Technical University of Munich have developed a hybrid manufacturing process that allows for the printing of high-strength aluminium parts with embedded electronics. 

Multi-material printing is a rapidly evolving technology with many potential applications in a wide range of industries. It has the ability to produce complex and customized objects that would be difficult or impossible to create using traditional manufacturing methods, and it’s likely that we will see more developments in the near future. 

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